This week I’m sharing gems on: Monetization: paywall, localizing, combatting churn; Ad Monetization for apps: ad mediation, formats; Organic…

January 2023

This week I’m sharing gems on: Monetization and pricing, Onboarding and activation, and Paid acquisition. These insights come from Naomi Ionita, Samuel…
A PDF with a year of #1GemEveryDay!
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December 2022

This week is acquisition-heavy, with gems on: web-based acquisition, acquisition post-ATT and Google AdROAS campaigns.

November 2022

This week I’m sharing gems on: Subscription monetization, Misleading and meta-misleading creatives and onboarding. These insights come from Sviat…
This week I’m sharing gems on: SEO: integrators vs. aggregators, misconceptions and what still matters Creatives: PET model, creative testing, naming…
This week I’m sharing gems on: SKAN 4.0 release and what it means for mobile advertising Postback period and early-stage vs. late-stage considerations

October 2022

This week I’m sharing gems on: New acquisition channels Ad monetization secrets Analyzing a subscription business These insights come from Adam Grenier…
This week I’m sharing gems on: User research and customer interviews Optimizing subscriptions Growing games These insights come from Yohann Kunders…

September 2022

This week I’m sharing gems on: SEO, network effects, and testing acquisition channels Creatives on TikTok (and beyond) Media Mix Modeling These insights…
This week I’m sharing gems on: Adding rewarded videos Scaling through paid UA Pricing These insights come from Marvin Eschenauer, Simon LeJeune, Anton…

August 2022

This week I’m sharing gems on: Creative modularity Healthy growth Paid acquisition These insights come from Akseli Virtanen, Samuel Hulick, Yohann…