I think the worst part about heavy discounts is, that whenever I see this cheap price (especially on these "Once in a lifetime deal, if you close this you will lose this discount forever"-pages), it feels almost impossible to me to pay the full price afterward. It would feel so bad that I would only do it if the value was so huge and there was no alternative...
I think the worst part about heavy discounts is, that whenever I see this cheap price (especially on these "Once in a lifetime deal, if you close this you will lose this discount forever"-pages), it feels almost impossible to me to pay the full price afterward. It would feel so bad that I would only do it if the value was so huge and there was no alternative...
I agree!
It trains users to wait (including me).
And with the particular messaging you mentioned ("you will lose this discount forever"), if it's not actually true than it breaks trust.