Really good article, I appreciate that it was supported by data.
Rewarded videos are defo the way to start with ads, as it's less intrusive and does not affect the user experience as much as interstitials (for example on DuoLingo, you can get extra lives to continue your lesson). Adding too many unwanted ads can have a negative impact on the user experience, which might lead to them deleting it, or even leave a bad review / rating on the store. Games have managed to master this well, so I agree with getting inspired by them to test new monetisation approaches - such as implementing offerwalls.
It's funny you say that, because I actually struggled a bit to find examples of subscription apps leveraging rewarded ads. What are other good examples of apps you know of that are using rewarded ads (besides Duolingo)?
Really good article, I appreciate that it was supported by data.
Rewarded videos are defo the way to start with ads, as it's less intrusive and does not affect the user experience as much as interstitials (for example on DuoLingo, you can get extra lives to continue your lesson). Adding too many unwanted ads can have a negative impact on the user experience, which might lead to them deleting it, or even leave a bad review / rating on the store. Games have managed to master this well, so I agree with getting inspired by them to test new monetisation approaches - such as implementing offerwalls.
Thanks Julie!
It's funny you say that, because I actually struggled a bit to find examples of subscription apps leveraging rewarded ads. What are other good examples of apps you know of that are using rewarded ads (besides Duolingo)?
Not really but it's a good topic to research, or opportunity for apps.