Growth Gems

💎 Growth Gems #146 - Offline ads and events for growing mobile apps. Really?

Gems from Larissa Morimoto (Special Projects, Growth at Photoroom) in How One Offline Event Turned into 4 Million online views on RevenueCat’s podcast.

May 5

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April 2026

💎 Growth Gems #145 - Onboarding and Activation: You don't have a retention problem. Fix this instead.

Gems from Daphne Tideman (Growth Advisor & Consultant at Growth Waves) in You don’t have a retention problem, fix activation instead on Botsi’s Price…

Apr 21

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💎 Growth Gems #144 - Paid UA: What’s Actually Working in 2026

Gems from Hannah Parvaz (Founder at Aperture) in What’s Actually Working in Mobile User Acquisition in 2026 on Smart Plays

Apr 7

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March 2026

💎 Growth Gems #143 - What to do when Growth Stalls and how User Research Helps

Gems from Jason Cohen (founder and CIO of WP Engine) in The surprising advice from a founder who built 2 unicorns on Lenny’s Podcast and Aliaksandra…

Mar 24

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💎 Growth Gems #142 - Paid UA and Creatives

Gems from Alper Taner (Head of Performance Marketing) in Creative Testing, Data-Driven Decisions, and Growing Mobile Apps on the Sub Club podcast by…

Mar 10

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February 2026

💎 Growth Gems #141 - Referral Programs

Gems from Anthony Scarpaci (Growth Consultant & Advisor | Ex-VP of Growth at Acorns, Nerdwallet, Betterment) in Designing Referral Programs That…

Feb 24

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💎 Growth Gems #140 - Onboarding and Paid UA

Gems from Marcus Burke (Meta Ads & App Growth Consultant at ctrl shift), Phil Carter (CEO at Elemental Growth), and Andrey Shakhtin (CEO at FunnelFox…

Feb 10

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January 2026

💎 Growth Gems #139 - Creatives, Organic Social and Paid UA

Gems from Ryan Thorpe (Co-founder at Fload, ex-Reflectly) in Meet The Guy Dominating The App Store on the Superwall channel

Jan 27

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💎 Growth Gems #138 - User research, Retention, and LTV increases through app2web flows

Gems from Lucy Levy (CCO at Zumba) and Nicole Salzman Page (Senior Product Manager at Zumba) in the RevenueCat’s Sub Club podcast Optimizing Funnels…

Jan 13

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December 2025

💎 Growth Gems #137 - Creatives and Onboarding

Gems from Kirill Makarov (Founder at Webfunnels Club, ex-Head of Growth Marketing at Zing Coach) in the FunnelFox webinar What I Found Reviewing 75,000…

Dec 16, 2025

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💎 Growth Gems #136 - Creatives

Gems from Nick Candler (President at 10scale) and Phil Carter (Founder and CEO at Elemental Growth) in How Calm Added 1.2M Subscribers with Creative…

Dec 2, 2025

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November 2025

💎 Growth Gems #135 - Exclusive Insights from RAGA '25 (Part 2)

This week, I’m bringing you exclusive insights from the WORKSHOPS at the last NYC RevenueCat App Growth Annual (RAGA).

Nov 18, 2025

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