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π Growth Gems #128 - Creatives and Paid UA
Gems from Aazar Shad (Founder at The Performers) and Marco Lange (CEO at Creative Factory) in Creative Testing Strategy Masterclass in 2025
4 hrs ago
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Sylvain Gauchet
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π Growth Gems #128 - Creatives and Paid UA
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π Growth Gems #127 - Onboarding, Activation and Monetization
Gems from LΓ©a Samrani (VP of Product at Passion) in Unlocking Subscription Growth: A Data-Driven Approach at App Promotion Summit Berlin.
Jul 1
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Sylvain Gauchet
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π Growth Gems #127 - Onboarding, Activation and Monetization
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June 2025
π Growth Gems #126 - Creatives and Paid UA
Gems from FΓ©lix Boudreau (VP of Growth & Marketing at Pok Pok) in How to 10X Your Creative Testing Without Losing Your Mind at MAU Vegas 2025
Jun 17
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Sylvain Gauchet
2
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π Growth Gems #126 - Creatives and Paid UA
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π Growth Gems #125 - Monetization and Onboarding
Gems from Matt Long (Sr. Director of Product at Duolingo) in Pricing and packaging at Duolingo.
Jun 3
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Sylvain Gauchet
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π Growth Gems #125 - Monetization and Onboarding
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May 2025
π Growth Gems #124 - Paid UA and Data
There is a lot of talk about the critical creative leverβ¦But not much about signal!This must-watch webinar aims at changing this. Make sure youβ¦
May 20
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Sylvain Gauchet
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π Growth Gems #124 - Paid UA and Data
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π Growth Gems #123 - Acquisition, Product and Strategy
Gems from Michael Giardino (CEO at Oleve - Quizard, Unstuck) in Oleve's Michael Giardino: Distribution by NewForm E06
May 6
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Sylvain Gauchet
1
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π Growth Gems #123 - Acquisition, Product and Strategy
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April 2025
π Adding ad monetization to subscription apps: 10 tactics to maximize revenue and mitigate downsides
Several tactics to maximize revenue if you're planning on also monetizing your subscription app with ads.
Apr 15
3
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π Adding ad monetization to subscription apps: 10 tactics to maximize revenue and mitigate downsides
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π Should you also monetize your subscription app with ads?
The pros and cons of adding ad monetization to your subscription app and a decision matrix to know if you should prioritize the initiative.
Apr 8
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Sylvain Gauchet
2
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π Should you also monetize your subscription app with ads?
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March 2025
π Discounting subscriptions: 14 tactics to mitigate the downsides (and maximize revenue)
Several tactics to mitigate the downsides if you're already discounting your subscription app or decide to do so.
Mar 18
2
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π Discounting subscriptions: 14 tactics to mitigate the downsides (and maximize revenue)
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π Should you discount your subscription?
The pros and cons of discounts and a decision matrix to know if you should prioritize a test.
Mar 11
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Sylvain Gauchet
3
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π Should you discount your subscription?
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February 2025
π Hard paywalls: 9 tactics to mitigate the downsides
Several tactics to mitigate the downsides if you have a hard paywall or decide to test hard paywalls
Feb 18
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Sylvain Gauchet
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π Hard paywalls: 9 tactics to mitigate the downsides
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π Should you have a hard paywall?
The pros and cons of a hard paywall based on your context, a decision matrix to know if you should prioritize a test, and tactics to mitigate theβ¦
Feb 11
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Sylvain Gauchet
5
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π Should you have a hard paywall?
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