Archive - Growth Gems

New Top Discussion

This week I’m sharing gems on: Monetization: paywall, localizing, combatting churn; Ad Monetization for apps: ad mediation, formats; Organic…

Sylvain Gauchet

Feb 7

January 2023

This week I’m sharing gems on: Monetization and pricing, Onboarding and activation, and Paid acquisition. These insights come from Naomi Ionita, Samuel…

Sylvain Gauchet

Jan 24

A PDF with a year of #1GemEveryDay!

Sylvain Gauchet

Jan 10

December 2022

This week is acquisition-heavy, with gems on: web-based acquisition, acquisition post-ATT and Google AdROAS campaigns.

Sylvain Gauchet

Dec 13, 2022

November 2022

This week I’m sharing gems on: Subscription monetization, Misleading and meta-misleading creatives and onboarding. These insights come from Sviat…

Sylvain Gauchet

Nov 29, 2022

This week I’m sharing gems on: SEO: integrators vs. aggregators, misconceptions and what still matters Creatives: PET model, creative testing, naming…

Sylvain Gauchet

Nov 15, 2022

This week I’m sharing gems on: SKAN 4.0 release and what it means for mobile advertising Postback period and early-stage vs. late-stage considerations

Sylvain Gauchet

Nov 1, 2022

October 2022

This week I’m sharing gems on: New acquisition channels Ad monetization secrets Analyzing a subscription business These insights come from Adam Grenier…

Sylvain Gauchet

Oct 18, 2022

This week I’m sharing gems on: User research and customer interviews Optimizing subscriptions Growing games These insights come from Yohann Kunders…

Sylvain Gauchet

Oct 4, 2022

September 2022

This week I’m sharing gems on: SEO, network effects, and testing acquisition channels Creatives on TikTok (and beyond) Media Mix Modeling These insights…

Sylvain Gauchet

Sep 20, 2022

This week I’m sharing gems on: Adding rewarded videos Scaling through paid UA Pricing These insights come from Marvin Eschenauer, Simon LeJeune, Anton…

Sylvain Gauchet

Sep 6, 2022

August 2022

This week I’m sharing gems on: Creative modularity Healthy growth Paid acquisition These insights come from Akseli Virtanen, Samuel Hulick, Yohann…

Sylvain Gauchet

Aug 23, 2022

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts