Archive - Growth Gems

💎 Growth Gems #128 - Creatives and Paid UA

Gems from Aazar Shad (Founder at The Performers) and Marco Lange (CEO at Creative Factory) in Creative Testing Strategy Masterclass in 2025

Jul 15 •

Sylvain Gauchet

💎 Growth Gems #127 - Onboarding, Activation and Monetization

Gems from Léa Samrani (VP of Product at Passion) in Unlocking Subscription Growth: A Data-Driven Approach at App Promotion Summit Berlin.

Jul 1 •

Sylvain Gauchet

June 2025

💎 Growth Gems #126 - Creatives and Paid UA

Gems from Félix Boudreau (VP of Growth & Marketing at Pok Pok) in How to 10X Your Creative Testing Without Losing Your Mind at MAU Vegas 2025

Jun 17 •

Sylvain Gauchet

💎 Growth Gems #125 - Monetization and Onboarding

Gems from Matt Long (Sr. Director of Product at Duolingo) in Pricing and packaging at Duolingo.

Jun 3 •

Sylvain Gauchet

May 2025

💎 Growth Gems #124 - Paid UA and Data

There is a lot of talk about the critical creative lever…But not much about signal!This must-watch webinar aims at changing this. Make sure you…

May 20 •

Sylvain Gauchet

💎 Growth Gems #123 - Acquisition, Product and Strategy

Gems from Michael Giardino (CEO at Oleve - Quizard, Unstuck) in Oleve's Michael Giardino: Distribution by NewForm E06

May 6 •

Sylvain Gauchet

April 2025

💎 Adding ad monetization to subscription apps: 10 tactics to maximize revenue and mitigate downsides

Several tactics to maximize revenue if you're planning on also monetizing your subscription app with ads.

Apr 15

💎 Should you also monetize your subscription app with ads?

The pros and cons of adding ad monetization to your subscription app and a decision matrix to know if you should prioritize the initiative.

Apr 8 •

Sylvain Gauchet

March 2025

💎 Discounting subscriptions: 14 tactics to mitigate the downsides (and maximize revenue)

Several tactics to mitigate the downsides if you're already discounting your subscription app or decide to do so.

Mar 18

💎 Should you discount your subscription?

The pros and cons of discounts and a decision matrix to know if you should prioritize a test.

Mar 11 •

Sylvain Gauchet

February 2025

💎 Hard paywalls: 9 tactics to mitigate the downsides

Several tactics to mitigate the downsides if you have a hard paywall or decide to test hard paywalls

Feb 18 •

Sylvain Gauchet

💎 Should you have a hard paywall?

The pros and cons of a hard paywall based on your context, a decision matrix to know if you should prioritize a test, and tactics to mitigate the…

Feb 11 •

Sylvain Gauchet

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