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💎 Growth Gems #99 - Growth, Brand, and Paid UA (Meta AEM)
Hey, This week I’m sharing gems on the Growth system (evolving from marketer to executive, brand <> growth, alignment) and Paid UA (Meta’s Aggregated…
Sep 19
•
Sylvain Gauchet
3
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💎 Growth Gems #99 - Growth, Brand, and Paid UA (Meta AEM)
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💎 Growth Gems #98 - Monetization: Pricing experiments
Hey, This week I’m sharing gems on pricing experiments: when to test, defining success, alternatives, and more. These insights come from Jake Mor, Keya…
Sep 5
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Sylvain Gauchet
3
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💎 Growth Gems #98 - Monetization: Pricing experiments
growthgems.substack.com
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August 2023
💎 Growth Gems #97: Paid UA and Retargeting
Hey, This week I’m sharing gems on Retargeting (measurement and creatives) and Meta ads for subscription apps (event optimization and creative testing).
Aug 22
•
Sylvain Gauchet
21
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💎 Growth Gems #97: Paid UA and Retargeting
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💎 Growth Gems #96 - Acquisition & Monetization: Web to app
This week I’m sharing gems on Web to app. These insights come from Yeva Koldovska.
Aug 8
•
Sylvain Gauchet
5
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💎 Growth Gems #96 - Acquisition & Monetization: Web to app
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July 2023
💎 Growth Gems #95 - Monetization and Apple Search Ads
Hey, This week I’m sharing gems on Monetization (paywalls, upsells, niches) and Apple Search Ads (misconceptions, mistakes, and insights).
Jul 25
3
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💎 Growth Gems #95 - Monetization and Apple Search Ads
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💎 Growth Gems #94 - Retention: Improving Annual Renewals
Hey, This week I’m sharing gems on retention, and specifically, on improving annual renewals. These insights come from Robert Skrob. Enjoy!
Jul 11
13
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💎 Growth Gems #94 - Retention: Improving Annual Renewals
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June 2023
Growth Gems is ON STRIKE ❌
Just take the damn feedback survey already 😉
Jun 27
•
Sylvain Gauchet
20
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Growth Gems is ON STRIKE ❌
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💎 Growth Gems #93: Monetization and Paid UA
This week I’m sharing gems on Paid UA (targeting, creatives) and Monetization ( upsells, gifting). These insights come from Matej Lancaric and Lana…
Jun 27
•
Sylvain Gauchet
8
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💎 Growth Gems #93: Monetization and Paid UA
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💎 Growth Gems #92: Strategy and Monetization
This week I’m sharing gems on: Monetization (categorizing experiments, prioritization) and Strategy (evaluating subscription apps). These insights come…
Jun 13
•
Sylvain Gauchet
1
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💎 Growth Gems #92: Strategy and Monetization
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May 2023
💎 Growth Gems #91 - Paid UA, Monetization, and Activation (MAU 2023)
This week I’m sharing gems on Acquisition, Retargeting, Activation (MAU 2023) - particularly for subscription apps and Paid UA & Monetization: apps vs…
May 30
•
Sylvain Gauchet
1
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💎 Growth Gems #91 - Paid UA, Monetization, and Activation (MAU 2023)
growthgems.substack.com
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💎 Growth Gems #90 - Influencer Marketing, Retention
This week I’m sharing gems on Retention (premium onboarding, lifecycle marketing, and winbacks) and Influencer Marketing (going local, referrals). These…
May 16
•
Sylvain Gauchet
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💎 Growth Gems #90 - Influencer Marketing, Retention
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💎 Growth Gems #89 - Acquisition, Product Growth, and Retention
This week I’m sharing gems on: Retention (predicting churn, customer insights, reactivation), Product (product-market fit, minimum viable test Product…
May 2
•
Sylvain Gauchet
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💎 Growth Gems #89 - Acquisition, Product Growth, and Retention
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