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💎 Growth Gems #83 - PR and Monetization
This week I’m sharing gems on: Monetization: paywall, localizing, combatting churn; Ad Monetization for apps: ad mediation, formats; Organic…
Sylvain Gauchet
Feb 7
4
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💎 Growth Gems #83 - PR and Monetization
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January 2023
💎 Growth Gems #82 - Paid UA, Onboarding and Monetization
This week I’m sharing gems on: Monetization and pricing, Onboarding and activation, and Paid acquisition. These insights come from Naomi Ionita, Samuel…
Sylvain Gauchet
Jan 24
1
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💎 Growth Gems #82 - Paid UA, Onboarding and Monetization
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💎 365 Growth Gems 🔥
A PDF with a year of #1GemEveryDay!
Sylvain Gauchet
Jan 10
2
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💎 365 Growth Gems 🔥
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December 2022
💎 Growth Gems #81 - Paid User Acquisition (AdROAS, web-based and ATT)
This week is acquisition-heavy, with gems on: web-based acquisition, acquisition post-ATT and Google AdROAS campaigns.
Sylvain Gauchet
Dec 13, 2022
4
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💎 Growth Gems #81 - Paid User Acquisition (AdROAS, web-based and ATT)
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November 2022
💎 Growth Gems #80 - Paid UA, Creatives and Subscription Monetization
This week I’m sharing gems on: Subscription monetization, Misleading and meta-misleading creatives and onboarding. These insights come from Sviat…
Sylvain Gauchet
Nov 29, 2022
2
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💎 Growth Gems #80 - Paid UA, Creatives and Subscription Monetization
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💎 Growth Gems #79 - Ad Monetization, Creatives and SEO
This week I’m sharing gems on: SEO: integrators vs. aggregators, misconceptions and what still matters Creatives: PET model, creative testing, naming…
Sylvain Gauchet
Nov 15, 2022
2
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💎 Growth Gems #79 - Ad Monetization, Creatives and SEO
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💎 Growth Gems #78 - Paid UA and Data (SKAN 4.0)
This week I’m sharing gems on: SKAN 4.0 release and what it means for mobile advertising Postback period and early-stage vs. late-stage considerations
Sylvain Gauchet
Nov 1, 2022
1
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💎 Growth Gems #78 - Paid UA and Data (SKAN 4.0)
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October 2022
💎 Growth Gems #77 - Acquisition, Monetization and Data
This week I’m sharing gems on: New acquisition channels Ad monetization secrets Analyzing a subscription business These insights come from Adam Grenier…
Sylvain Gauchet
Oct 18, 2022
3
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💎 Growth Gems #77 - Acquisition, Monetization and Data
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💎 Growth Gems #76 - User Research, Activation and Gaming
This week I’m sharing gems on: User research and customer interviews Optimizing subscriptions Growing games These insights come from Yohann Kunders…
Sylvain Gauchet
Oct 4, 2022
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💎 Growth Gems #76 - User Research, Activation and Gaming
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September 2022
💎 Growth Gems #75 - User Acquisition and Creatives
This week I’m sharing gems on: SEO, network effects, and testing acquisition channels Creatives on TikTok (and beyond) Media Mix Modeling These insights…
Sylvain Gauchet
Sep 20, 2022
2
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💎 Growth Gems #75 - User Acquisition and Creatives
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💎 Growth Gems #74 - Pricing, Paid UA and Ad Monetization
This week I’m sharing gems on: Adding rewarded videos Scaling through paid UA Pricing These insights come from Marvin Eschenauer, Simon LeJeune, Anton…
Sylvain Gauchet
Sep 6, 2022
1
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💎 Growth Gems #74 - Pricing, Paid UA and Ad Monetization
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August 2022
💎 Growth Gems #73 - Product, Paid UA and Creatives
This week I’m sharing gems on: Creative modularity Healthy growth Paid acquisition These insights come from Akseli Virtanen, Samuel Hulick, Yohann…
Sylvain Gauchet
Aug 23, 2022
1
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💎 Growth Gems #73 - Product, Paid UA and Creatives
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