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💎 Growth Gems #91 - Paid UA, Monetization, and Activation (MAU 2023)
This week I’m sharing gems on Acquisition, Retargeting, Activation (MAU 2023) - particularly for subscription apps and Paid UA & Monetization: apps vs…
May 30
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Sylvain Gauchet
1
💎 Growth Gems #90 - Influencer Marketing, Retention
This week I’m sharing gems on Retention (premium onboarding, lifecycle marketing, and winbacks) and Influencer Marketing (going local, referrals). These…
May 16
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Sylvain Gauchet
💎 Growth Gems #89 - Acquisition, Product Growth, and Retention
This week I’m sharing gems on: Retention (predicting churn, customer insights, reactivation), Product (product-market fit, minimum viable test Product…
May 2
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Sylvain Gauchet
April 2023
💎 Growth Gems #88 - Product, Acquisition, and Monetization
This week I’m sharing gems on: Branding & Monetization, Product (Aha moment(s), user outcomes, activation), Acquisition & Retention (creatives…
Apr 18
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Sylvain Gauchet
3
💎 Growth Gems #87 - Ad Monetization, Product Growth, and Creatives
This week I’m sharing gems on Creatives (swipe files, memetic, anticipating bottlenecks, and efficiency), Product Growth (testing principles and team…
Apr 4
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Sylvain Gauchet
5
March 2023
💎 Growth Gems #86 - Lifecycle Marketing, Data, and Paid UA
This week I’m sharing gems on: Paid UA: content creators, evaluating channel performance, and creatives These insights come from Gessica Bicego 🥇 TOP…
Mar 21
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Sylvain Gauchet
3
💎 Growth Gems #85 - Monetization and Onboarding
This week I’m sharing gems on Monetization (product-market-pricing fit, willingness to pay, segmentation) and Onboarding (messaging, personalization…
Mar 7
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Sylvain Gauchet
7
February 2023
💎 Growth Gems #84 - Monetization and Paid UA
This week I’m sharing gems on Paid Acquisition (how to scale, creatives) and Onboarding & Monetization (industry watch, paywall frequency, testing…
Feb 21
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Sylvain Gauchet
1
💎 Growth Gems #83 - PR and Monetization
This week I’m sharing gems on: Monetization: paywall, localizing, combatting churn; Ad Monetization for apps: ad mediation, formats; Organic…
Feb 7
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Sylvain Gauchet
4
January 2023
💎 Growth Gems #82 - Paid UA, Onboarding and Monetization
This week I’m sharing gems on: Monetization and pricing, Onboarding and activation, and Paid acquisition. These insights come from Naomi Ionita, Samuel…
Jan 24
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Sylvain Gauchet
2
💎 365 Growth Gems 🔥
A PDF with a year of #1GemEveryDay!
Jan 10
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Sylvain Gauchet
3
1
December 2022
💎 Growth Gems #81 - Paid User Acquisition (AdROAS, web-based and ATT)
This week is acquisition-heavy, with gems on: web-based acquisition, acquisition post-ATT and Google AdROAS campaigns.
Dec 13, 2022
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Sylvain Gauchet
4
1
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