💎 October Digest: Top gems of the month 🔥 and #LinkedInGems
Hi, fellow growth practitioner!
I mine hundreds of gems each month ⛏️ and store them in the Growth Gems Vault.
I can’t share them all. Plus, I know you’re busy.
This monthly digest is the ONE email to read if you can’t read any other from me. And if you can read everything I send, you’ll still discover some exclusive gems and the videos/podcasts where they were shared.
Enjoy!
#LinkedInGems
Earlier this year, I started curating and sharing my favorite LinkedIn posts weekly.
Below are the ones for this month (click on the image to get to the post)!
Top gems
I examined this month’s gems to present you with my favorites.
This was SO MUCH HARDER than I thought it would be.
I decided to keep only the ones where I either learned something or have been not paying enough attention and needed to revisit my point of view. This means I had to take out a few great gems on fundamentals.
Because of App Growth Annual, I am sharing a top 20 this month instead of a top 10-15.
💎 Do not focus on increasing app engagement for your subscribers until you confirm that higher engagement rates are correlated with higher retention rates. For example, at Masterclass, that wasn’t the case.
(07:50) by Thomas Hopkins
💎 Building a “starter kit” email onboarding program that focuses on key actions users need to take to be set up for success can help you increase CRM’s impact on M1 retention.
Example: 14 days program at Lifesum.
(04:15) by Karan Tibdewal in How Lifesum 2x'd Their Impact on M1 Retention by CRM: Case Study
💎 Communication is constantly underrated: it’s about conveying a message so that the listener receives it, understands it, and remembers it.
Example for Duolingo: having a unique voice, always having a quirk, and not taking themselves too seriously.