💎 Growth Gems #120 - Onboarding, Activation and Monetization
I dug up some special gems 💎 during my last shift in the growth mine…I’m bringing you back insights on:
Onboarding and activation approach
Monetization and the Premium <> Freemium dilemma
The UA <> Monetization relationship
Mined in person this time, I have no doubt these hard-dug insights from Thomas Petit will be valuable.
🥇 TOP GEM OF THE WEEK
Onboarding & Monetization for Subscription Apps - What's Working?
Gems from Thomas Petit (Growth Consultant) from Onboarding & Monetization for Subscription Apps - What's Working? at the App Promotion Summit SF.
I shared gems from the kick-ass RevenueCat App Growth Annual event in Growth Gems #119.
But what also made the San Francisco trip epic was the App Promotion Summit event the next day.
I skipped the vendor talks (no offense - I can still watch them online) and camped in the Roundtable room…For some of the best discussions on Growth I’ve had recently.
Today, I’m sharing the insights from Thomas’ roundtable.
Onboarding and activation approach
💎 When you start seeing diminishing returns (lower success rate, smaller wins) on a type of tests (e.g., paywall, parts of the onboarding, etc.), it is a signal that it's time to explore other areas to test.
This is similar to the insights shared by Sviat Hnizdovskyi (CEO at Applica) in Growth Gems #92, in which he explains their Experiment Framework and approach.
💎 The conversion behavior of users during onboarding and post-onboarding is different.