Hey, This week I’m sharing gems on the Growth system (evolving from marketer to executive, brand <> growth, alignment) and Paid UA (Meta’s Aggregated Event Measurement). These insights come from Joanna Lord (courtesy of Ekaterina Gamsriegler) and Matej Lancaric.
💎 Growth Gems #99 - Growth, Brand, and Paid UA (Meta AEM)
The t-shape evolution is very insightful 👍