This was so valuable. What rasenate the most with me is:
Retention strategies vary based on growth stage:
-------------------------------------------------
Early days (pre product-market fit): Focus on solid product development and qualitative understanding of user behavior.
Later on (post product-market fit, at scale): Utilize CRM tools like push notifications, emails, and in-app messages with large cohorts.
Effective lifecycle communication requires understanding user behavior and translating it into growth initiatives. An analytical person alone may lack user psychology understanding.
💎 Growth Gems #94 - Retention: Improving Annual Renewals
This was so valuable. What rasenate the most with me is:
Retention strategies vary based on growth stage:
-------------------------------------------------
Early days (pre product-market fit): Focus on solid product development and qualitative understanding of user behavior.
Later on (post product-market fit, at scale): Utilize CRM tools like push notifications, emails, and in-app messages with large cohorts.
Effective lifecycle communication requires understanding user behavior and translating it into growth initiatives. An analytical person alone may lack user psychology understanding.