Hey, This week, I’m sharing gems on bridging the acquisition-retention gap. These insights come from Ana Oarga and Raz Burciu.
Really good edition!
The advice on, when defining activation, to start from the end engagement moment and then move backwards is super powerful to have your end goal always in mind.
Agreed. Glad you found it useful!
I liked the visualization of the “stage” of the user (onboarding, activation, etc.) on the retention curve
Really good edition!
The advice on, when defining activation, to start from the end engagement moment and then move backwards is super powerful to have your end goal always in mind.
Agreed. Glad you found it useful!
I liked the visualization of the “stage” of the user (onboarding, activation, etc.) on the retention curve