💎 Growth Gems #39 - Gems from the "iOS 14, Privacy and the Future of Digital Advertising"
growthgems.substack.com
Hi there, Today's gems are mined ⛏️ from a presentation on ATT by Eric Seufert. 💎 #1 Advertisers thought you could just not use the IDFA (i.e not show the prompt) and instead use other identifiers. But Apple is not allowing for any loopholes (e.g. fingerprinting) that would undermine its new policy.
💎 Growth Gems #39 - Gems from the "iOS 14, Privacy and the Future of Digital Advertising"
💎 Growth Gems #39 - Gems from the "iOS 14…
💎 Growth Gems #39 - Gems from the "iOS 14, Privacy and the Future of Digital Advertising"
Hi there, Today's gems are mined ⛏️ from a presentation on ATT by Eric Seufert. 💎 #1 Advertisers thought you could just not use the IDFA (i.e not show the prompt) and instead use other identifiers. But Apple is not allowing for any loopholes (e.g. fingerprinting) that would undermine its new policy.