💎 Growth Gems #113 - Paid Acquisition on Meta and Retention
Fellow growth practitioners!
I’ve dug up more gems 💎 during my last shift in the growth mine. This week, I’m bringing you back insights on:
Mined from the depths, I hope these hard-dug insights from Marcus Burke, Sharath Kowligi, and Shamanth Rao bring you value.
Sylvain - Chief Insights Miner ⛏️
🥇 TOP GEM OF THE WEEK
SPONSORED INSIGHT & RESOURCE
It was only a matter of time before AI could be leveraged for store experiments!
Phiture’s AI Labs built PressPlay to fully automate A/B tests on the Google Play Store (iOS coming soon!) for the following (so far): icon, screenshot order, feature graphic, and short description. Plus, it allows for localization at scale.
The results the Wildlife Studios team got by using PressPlay are impressive, and they combined it with qualitative feedback for maximum impact 👇
Phiture has a few places left in Q2 to onboard selected early adopters with PressPlay…Contact them here today so you don’t miss out (requires 100k+ monthly Android installs):
How does it work?
At the heart of PressPlay is an Automated Experiment Assistant built for each title, trained on the app’s information, the competitive landscape, and customer reviews, as well as all historical wins and losses so it better understands what works and what doesn’t.
Running 500+ concurrent experiments…Pretty powerful stuff!
Paid Acquisition: campaign optimization, thinking full-funnel, creatives
Gems from Marcus Burke (UA & Growth Consultant) in Scaling Your Subscription App with Meta Ads on the Sub Club podcast
I like to think that when I started sharing the growth gems I mine in 2020, I contributed to elevating the quality of LinkedIn content in mobile growth.
Well, Marcus took things to the next level there and is the record owner of mentions in the #LinkedInGems I share every Sunday.
He hasn’t appeared on a lot of podcasts, though.
My first descent to mine some of his content was last summer (cf. Growth Gems #97); this time, he shared several more valuable insights.