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💎 Growth Gems #126 - Creatives and Paid UA
Gems from Félix Boudreau (VP of Growth & Marketing at Pok Pok) in How to 10X Your Creative Testing Without Losing Your Mind at MAU Vegas 2025
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Sylvain Gauchet
💎 Should you have a hard paywall?
The pros and cons of a hard paywall based on your context, a decision matrix to know if you should prioritize a test, and tactics to mitigate the…
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Sylvain Gauchet
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💎 Growth Gems #112 - Subscription Monetization and Benchmarks
Fellow growth practitioners! I’ve dug up more gems 💎 during my last shift in the growth mine. This week, I’m bringing you back insights on Monetization…
💎 Growth Gems #111 - Paid Acquisition and Creatives
Hey, This week, I’m sharing gems on Paid Acquisition: Q5/Q1, creatives, AI, channels, and virality These insights come from John Koetsier, Ekaterina…
💎 Growth Gems #115 - Paid UA (Google UAC)
This week, I’m bringing you insights on Google Ads App Campaigns (Google UAC) from Ashley Black.
💎 Bonus Gems 🎁 (May Edition)
With 2 Growth Gems editions per month, I can’t share all the insights I extract. I keep all of those safe somewhere until their time comes. Which, for…
💎 Growth Gems #113 - Paid Acquisition on Meta and Retention
Fellow growth practitioners! I’ve dug up more gems 💎 during my last shift in the growth mine. This week, I’m bringing you back insights on Paid…
💎 Growth Gems #118 - Strategy, Paid & Organic Acquisition
This week, I'm sharing gems on Strategy and Monetization (how to launch and app), User Research and Creatives (finding your best headline).
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Sylvain Gauchet
💎 Adding ad monetization to subscription apps: 10 tactics to maximize revenue and mitigate downsides
Several tactics to maximize revenue if you're planning on also monetizing your subscription app with ads.
💎 Growth Gems #121 - Retention and Monetization
This week, I’m sharing gems subscriber retention: engagement and non-engagement related tactics.
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Sylvain Gauchet
💎 Growth Gems #117 - Paid UA and Product
This week, I'm sharing gems on Paid UA (focus on one channel), User Research and Strategy.
💎 Growth Gems #125 - Monetization and Onboarding
Gems from Matt Long (Sr. Director of Product at Duolingo) in Pricing and packaging at Duolingo.
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Sylvain Gauchet
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