💎 Growth Gems #78 - Paid UA and Data (SKAN 4.0)

Hey,

This week I’m sharing gems on:

1. SKAN 4.0 release and what it means for mobile advertising

2. Postback period and early-stage vs. late-stage considerations

These insights come from Alex Bauer, Eric Seufert, Jesse Pujji, and Simon Lejeune.

Enjoy!