Gems from Darius Mora, Matej Lancaric, Felix Braberg, and Jakub Remiar in Inside $500M/Year Bending Spoons: TikTok Trends, Viral videos, UA & Paywall Science on the 2.5 Gamers Podcast
Interesting to see Darius is seeing higher LTV with weekly, it really does feel like there is a trend that more apps are using weeklys as almost a trial option.
I also think it has to do with the app's vertical. I doubt that would be the case in education and health & fitness unless there's incredible retention
Interesting to see Darius is seeing higher LTV with weekly, it really does feel like there is a trend that more apps are using weeklys as almost a trial option.
I also think it has to do with the app's vertical. I doubt that would be the case in education and health & fitness unless there's incredible retention
How do people do 100+ new creatives daily 🤯
A lot of them are iterations.
Then, multiple agencies and/or editors in-house. Plus now, AI and automations.