💎 Bonus Gems 🎁 (November Edition)
Hi, fellow growth practitioner!
With 2 Growth Gems editions per month, I can’t share all the insights I extract. Plus, sometimes, I come back from the mine with just one or two valuable gems 💎.
I keep all these safe somewhere in the Growth Gems Vault until their time comes.
Which, for the ones below, is now.
Enjoy!
SPONSORED INSIGHT & RESOURCE
The “official” Apple Search Ads tool (https://searchads.apple.com/) sucks.
If you’re running ASA campaigns and aren’t using a 3rd party tool (or have built something on your own), you have to deal with:
Non-friendly UX
No events past downloads
Limited charts
Using a tool to have rule-based bidding for down-funnel events is now the “norm”.
But norms change, and AI tends to make that happen faster.
Phiture has been building ASAI+, the next generation of ASA tools, already leveraged by brands like TripAdvisor, Adobe, Pinger, and OnX (case study here).
I saw a demo. It is powerful and promising!
As a growth practitioner, not looking into this kind of innovation and seeing if it’s a good fit is borderline professional fault…So go ahead and schedule a demo.
Influencer Marketing
Lifecycle Marketing
Monetization
Onboarding and Activation
Organic Acquisition
That’s it for today, see you next time.
Stay curious!
⛏️ Sylvain