💎 Bonus Gems 🎁 (November Edition)

Nov 05, 2024

Hi, fellow growth practitioner!

With 2 Growth Gems editions per month, I can’t share all the insights I extract. Plus, sometimes, I come back from the mine with just one or two valuable gems 💎.

I keep all these safe somewhere in the Growth Gems Vault until their time comes.

Which, for the ones below, is now.

Enjoy!

SPONSORED INSIGHT & RESOURCE

The “official” Apple Search Ads tool (https://searchads.apple.com/) sucks.

If you’re running ASA campaigns and aren’t using a 3rd party tool (or have built something on your own), you have to deal with:

Non-friendly UX
No events past downloads
Limited charts

Using a tool to have rule-based bidding for down-funnel events is now the “norm”.

But norms change, and AI tends to make that happen faster.

Phiture has been building ASAI+, the next generation of ASA tools, already leveraged by brands like TripAdvisor, Adobe, Pinger, and OnX (case study here).

LEARN MORE / SCHEDULE A DEMO

I saw a demo. It is powerful and promising!

As a growth practitioner, not looking into this kind of innovation and seeing if it’s a good fit is borderline professional fault…So go ahead and schedule a demo.