💎 Bonus Gems 🎁 (April Edition)
Fellow growth practitioners!
With 2 Growth Gems editions per month, I can’t share all the insights I extract. Plus, sometimes, I come back from the mine with just one or two valuable gems 💎.
I keep all of those safe somewhere in the Growth Gems Vault until their time comes.
Which, for the ones below, is now.
Enjoy!
COMMUNITY BOOST
If you’re growing a mobile app but feel like you’re lacking some certainty, knowledge, and structure in the process, this course is for you!
The next cohort starts on April 29 and runs until May 14. It’s led by Ekaterina Gamsriegler, who’s helped scale B2C apps to +5-10M ARRs (e.g., Runtastic, IG Trading, Mimo, Uxcel, Edge, and others) and that I’ve featured as an expert multiple times in this newsletter.
During the course, you will:
build a structured approach to growing your app by debugging your funnel and finding the highest-impact levers
learn and apply PLG and marketing-led growth tactics to improve user activation, retention, monetization, and virality
build an experiments roadmap from acquisition to renewals, evaluate it, and align the team(s) around it
figure out what acquisition channels make sense, how to grow organically, and not to waste your marketing budgets and/or time
and much more strategic and tactical knowledge to boost your app growth!
Find all the details, schedule, and reviews from course graduates, and sign up here!
Branding
Customer Research
Data / Paid Acquisition
Lifecycle Marketing
Monetization
That’s it for today, see you next time.
Stay curious!
⛏️ Sylvain