๐ Growth Gems #14 - Gems from "How to Build Your Appโs Brand on the App Store"
Hi there,
Today's gems are mined from a presentation at the App Promotion Summit by Katsiaryna Covaci and Anton Tatarynovich (ASO Consultants at Phiture).
๐ #1
Consider misspellings and abbreviations for your brand. If you don't rank for them, add them to the metadata (at least at the beginning).
02:09
๐ #2
When it comes to brand terms, stay dynamic and keep testing. You can later remove certain brand search terms from your metadata in favor of generics and still keep the ranks you gained.
02:41
๐ #3
(Black Hat) Although you might get penalized if you add a competitor's name to your app metadata, if you add it in a different alphabet then it might be ok.
04:26
๐ #4
Looking at brand search terms popularity can indicate if your brand becomes stronger or weaker. If there is no other active ASO efforts in place and no other campaigns (or campaigns stable?) then it can also help identify spikes from offline channels and brand campaigns.
04:44
๐ #5
Using your brand assets on the store product page is beneficial in the locales where your brand awareness is high.
05:36
๐ #6
Including a brand wordmark in the icon is one of the well known best practices.
06:25
๐ #7
You want to ensure consistency in your creatives between different organic and non-organic channels. Example: from Facebook app to App Store listing.
07:19
Stay savvy!
โ๏ธ Sylvain