π Growth Gems #13 - Gems From "Growth Marketing For Your App"
Hi there,
Today's gems are mined from a presentation at the App Promotion Summit by Hasan Tahir (International Growth Marketing Trainer at Growth Tribe).
π#1
Create a Minimum Viable Experiment for your prioritized growth ideas: least amount of resources but still making sure that you have tested the right thing and with enough statistical significance.
09:05
π#2
The faster you can go through the experiment process, the more experiments you run, the more you will learn β the more chances of success you will have.
10:42
π#3
Self-reliance + Experimentation = Growth. Don't be let down if some of your experiments are inconclusive or even fail. You're building compounded growth that is organic and you will hit some golden nuggets (huge wins).
16:55
π#4
You have time for 21.5 sprints in a year. If you do 10 experiments in a sprint with a 30% success rate, you will have 65 small and big experiments that will add compounded growth to your business.
18:10
π#5
Focus on what your core is but at the same time keep an eye out on all the things you can learn a little about (with minimum effort: book, blog, etc.) to improve your skills and your "T-shaped" profile.
20:20
π#6
Don't complicate things. Think of resources you can create and share them on LinkedIn (if it's the channel you're working on) then do experiments on posts to see what gives you the best results in terms of tactics.
24:15
π#7
Create a persona for people who use your app and then use the psychological traits from a tool like Crystal to add any kind of features/messaging/communication so you connect with your users on a deeper level.
26:44
π#8
A tool like Outgrow allows you to do tool-based marketing and create interactive calculators and quizzes that can drive traffic and engagement to your website.
27:45
π#9
DataSine (Pomegranate feature/product) is a tool that gives you the likelihood each ad creative will be converting. Instead of pushing all the ads live on your UA channel, you can put more budget behind the ad(s) most likely to win.
29:13
π#10
Put people through 5-10 seconds test with a tool like Usabilityhub to see if they understand what your website has to offer. Iterate based on people's responses.
38:55
π#11
You can try to apply a "WOW flip" where instead of having the activation after the acquisition you put it before the activation.
46:33
Stay savvy!
βοΈ Sylvain