๐ Growth Gems #1 - Gems from "How to Get Users Coming Back"
Hi there,
The gemsย I'm sharing today are mined from an App Promotion Summit Berlin panel moderated by Andy Carvell (Phiture) withย Nick Lyford (Fishbrain), Dora Trostanetsky (Soundcloud) and Claudia Garcia (GameDuell):
How to Get Users Coming Back
๐#1
Most impactful in-app messages: the ones about the benefits of the paid subscription and the ones leading users to have a better experience (through "nudges").
18:15
๐#2
To test new creatives, run a new creative test each week (with same audience/platform/geos), measure them against each other, rank them and introduce the best ones into active campaigns.
30:58
๐#3
Gaming apps typically require to start very early with re-engagement strategies with push notifications and be much more aggressive: if not engaged by D7 they are practically gone.
4:00
๐#4
For most non-gaming apps, first monitor when a user is becoming very engaged and has a lot of activity then send push notifications to engage further
7:30
๐#5
Be smart about when you trigger the push notifications permission dialogue -> drive opt-ins after โhappy momentsโ (win, rewards, etc.)
13:40
๐#6
Use D0 and D1 messages to understand โwhy users are hereโ to be able to segment them
20:28
๐#7
Involve your product and design teams from day 1 to work on template designs, and make the actual content/text changeable freely by CRM team.
22:34
๐#8
One way to go can be to have the product team define when it is appropriate to trigger the in-app message (more challenging for gamin) so the CRM team has a trigger they can use (โCRM readyโ trigger)
25:05
Stay savvy!
โ๏ธ Sylvain